A swot analysis of mcdonalds in comparison to burger king

We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of high-quality food items, including snack offerings, through company-operated stores. We also sell a variety of coffee and tea products and license our trademarks through other channels such as licensed stores, grocery and foodservice accounts. In addition to our flagship Starbucks Coffee brand, we sell goods and services under the following brands:

A swot analysis of mcdonalds in comparison to burger king

Topic Fast food chains 1 Identify the product, industry, and two firms in the selected industry. The product is Hamburger.

Types of products that can be produced in the industry. Both fast food chains produce hamburgers. McDonald's has the Big Mac, which consists of two all beef patties, special sauce, lettuce, cheese pickles on a sesame seed bun.

Burger King has the Whopper which is flame broiled and can be special ordered. Hayes The prevalent demand and supply structure in the industry. McDonald's is the hamburger leader with 31, locations worldwide and Burger King comes in a close second with 11, Hart The demand is there and McDonald's has the franchise power to expand its market share demographic.

Today's consumer wants a healthy meal even if it's fast food. McDonald's Big Mac rates higher overall. I was also interested in the salt content of each of their hamburgers. McDonald's hamburger has g of salt; while, Burger King's hamburger has g of salt.

This industry operates optimally in all locations worldwide. The consumer wants a good, reputable hamburger and both companies offer that. Personal taste will be the deciding factor. Johnston, David In the New Economics: Scope of production and techniques used in production.

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The cost structure required to produce the product. The prevailing market conditions and their impact on the firm. Performance with reference to sales and profits over years.

Reasons why you chose the two firms. Tasks performed to collect relevant data. The inferences drawn from your research. McDonalds and Burger King have the vast scope of production because both the fast food chains want to capture a large market share by offering higher quality products in a short duration of time.

Both the firms expand its operations through franchises, which is another great reason for the vast scope of production. Both the fast food chains use the cost effective techniques Burger king Holdings, Inc,value based techniques and hygiene techniques McDonald's Corporation, in order to provide fresh and healthy food at the reasonable rate because both the firms want to offer good customer service.

Both the firms have to follow the cheaper cost structure to produce the product, so that it will be easy for the firms to offer products at the reasonable price. But the cost structure of the firms must cover the required elements of the costs i. Material cost includes the cost of raw materials i.Jan 15,  · Marketing Mix Mcdonalds.

When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in , they never could have imagined the extraordinary growth their company would experience.

From modest beginnings, they found a winning formula selling high quality products quickly and low-cost. 1 - Burger King Essay introduction. By mid, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa.

By mid, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Supply Chain Comparison McDonalds Dominos Pizza Hut India.

A swot analysis of mcdonalds in comparison to burger king

Burger+King. Burger King. SWOT analysis of Burger King Opportunity Introduce home delivery. Open new branches and outlets. Advertise more. KFC and Wendy’s Burger. Chains like McDonalds and Burger King became popular in the s, and helped create countless of other similar restaurants like Taco Bell, KFC and In&Out Burger.

Fast food service attracts customers for its speed and convenience. Market Share of Fast Food Restaurants in the USA, McDonald’s is the market leader in fast food restaurants in the USA, with a market share of percent in followed by Yum! Brands, Doctor’s Associates, Wendy’s International and Burger King.

The main competitors are McDonalds, Pizza Hut, Dominoes, Subway, Burger King, Smoking Joes, Taco Bell, and Papa John’s Pizza. It is familiar for the slogan “finger lickin’ well,” which has been substituted by “Nobody does chicken like KFC” and “So good.”.

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