Executive summary business plan hotel industry

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Executive summary business plan hotel industry

The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two pages, a good Summary includes: A brief description of products and services A summary of objectives A solid description of the market A high-level justification for viability including a quick look at your competition and your competitive advantage A snapshot of growth potential An overview of funding requirements I know that seems like a lot, and that's why it's so important you get it right.

The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.

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So think of it as a snapshot of your business plan. Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.

Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.

As you develop your Summary you will naturally focus on the issues that contribute most to potential success. If your concept is too fuzzy, too broad, or too complicated, go back and start again.

Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan. What ranks high in terms of importance?

Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan. Make the rest of the process easy. Once your Summary is complete, you can use it as an outline for the rest of your plan.

Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers.Silver Bear Lodge resort hotel ski lodge business plan executive summary. Silver Bear Lodge is a winter ski and summer vacation resort lodge.

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An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content.

Azam Bakeer Markar is the Head of Sustainability and General Manager, Group Business Development of Aitken Spence PLC. He manages the Sustainability, Communications, Branding and New Ventures Functions of the Colombo - listed diversified business group with operations in three continents.

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Some . Executive Summary The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group. All Riverview Hotels are boutique properties, offering between 25 and 35 exclusive rooms.

executive summary business plan hotel industry
Business Plan: Composing Your Executive Summary