Marketing myopia summary fateful purpose

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Marketing myopia summary fateful purpose

He believes every industry has been a growth industry at some point of time, but they could not carry the tag along because of several reasons and none of the reasons being saturation in market. Industries failed to continue their growth because of lack of proper management.

They did not realize the need of expanding into sectors adjacent to which they are already working. Railways limited themselves to rail transports and did not cover the other modes of transportation. There are many other such examples listed by Levit in his article. The major mistake of these industries was being product or service oriented, where they should have been customer oriented.

To keep the growth wagon rolling, they were required to modify their services in accordance with the market needs.

Fateful purpose An industry is a customer-satisfying process, not a goods-producing process. Businesses will be better positioned for growth if they Marketing myopia summary fateful purpose on meeting customers needs rather than on the mass production and selling techniques of their products.

Error of analysis The error is to consider the specific product or service to be concentrated to growth not the total industries.

For ultimate sustain and growth a marketer it must needs to customer service and market orientation. The final motto is to satisfy the customer by fulfilling the needs. Shadow of obsolescence For each and every company it may face the approach of extinction by the business environment and market force diversification.

Dry Cleaning The industries was the most newly invented and service oriented business in the market but it face some shadow of obsolescence due to new invention what make this industries more useless to the customers. Customers have totally new and best alternatives to meet their needs.

Electric Utilities The industries of electric utilities also faces the same problem for new and dynamic changes in uses and production of its. By time changes the electronic utilities are changing very rapidly and with the entire change customers are also habituated to use new and convenient utilities.

As a result the specific product oriented companies are facing the state of obsolescence. Grocery Store For the newly introduction of huge super chain shops and hyper market the grocery shops of our neighbor locality may also face to loss its business.

First time the grocery shop owner think that those supermarkets will not at their competition and not comes at their market but they were wrong. Self-deceiving cycle This is the cycle that own self is cause for the total myopic view of the company. This cycle is regarding some conditions.

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Self-deceiving cycle has four conditions. Growth is due to increase in population. Believing that there will be no substituent for any major product. Mass production and declining unit cost for output increase. Concern with a single product development. The belief that increasing customers will increase your business have a negative impact as you will yourself not bother to expand your business.Marketing Myopia The first thing that Theodore Levit does in his article “marketing myopia” is denying the title of forever growth industry to any industry that ever existed and claimed to be so.

Fateful purpose An industry is a customer-satisfying process, not a goods-producing process. Marketing Myopia Summary. Cargado por. Rohit.

Marketing Myopia - Critique Marketing Myopia is an article written in by Theodore Levitt. Levitt was a marketing professor at Harvard who has published many articles on the subject.

As a follow-up to Tuesday’s post about the majority-minority public schools in Oslo, the following brief account reports the latest statistics on the cultural enrichment of schools in Austria.

Vienna is the most fully enriched location, and seems to be in roughly the same situation as Oslo. Many thanks to Hermes for the translation from Marketing Myopia - Essay Example Failure of management instead of market saturation is the key reason for growth industry being threatened, slowed or stopped.

Fateful Purpose ;Endanger their futures by improperly defining their purposes. Executive Summary. Reprint: RL.

Marketing myopia summary fateful purpose

At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. Related Documents: Marketing and Percent Market Share Essay Stock and Market Share Ust Essay Attributes and Risk of UST Inc. (1) Strong Name Brand Recognition & Dominant Market Share UST Inc.

is the leading producer of moist smokeless tobacco products with the market share of 77%.

Marketing Myopia Summary - [DOC Document]